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Made in Italy - IT-Made-IN

PROJECT : WEB MARKETING GAIP (
Garanteed Authentic Italian Products)
POR FESR Toscana 2014-2020

The GAIP WEB MARKETING Project aims to set up the marketing campaign both in a traditional but above all digital way and in social networks to the GAIP service (MADE IN ITALY and COLOR CODE) .
The COLOR CODE platform aims to provide a traceability service for made in Italy products.
On the one hand, traceability serves to combat counterfeiting of made in Italy products.
On the other hand, to be a guarantee mark for MADEIN ITALY products (IT MADE IN) in guaranteeing the buyer of his purchase.

IT MADE IN (The VERO MADE IN ITALY – GAIP (Guaranted Authentic Italian product) is a guarantee system for medai in Italy products that the buyer can independently control using the color code on the product label.

All the products of the IT MADE IN – GAIP network will be available on the Internet for both purchase and verification of its traceability

The whole traceability system is based on COLOR CODE technology

COLOR CODE HOW IT WORKS
COLOR CODE TECHNOLOGY

EuroETP sas. Project co-financed under Tuscany POR FESR 2014-2020

WEB MARKETING GAIP(Guaranteed Authentic Italian Products)

The aim of the project is to design and set up the marketing facilities of the service and the COLOR CODE traceability platform in both traditional and digital waies .
Product traceability service as counterfeit of products and characterizing element of an e-commerce showcase  for the international market for companies of any size operating in the MADE IN ITALY sector.

Product traceability service as anti-counterfeiting of made in italy products; and as characterizing element for the creation of an international e-commerce showcase of companies operating in the made in Italy.

Traditional and digital marketing tools will be created for the distribution of the service to companies operating in the Made in Italy sector: Food and fashion craftsmanship.